In response to the significant decline in Kent farming, the renowned industrialist of Faversham sought opportunities in the unused marshland to reinvigorate fruit production, utilising the naturally rich soil of the region. Their dream, a factory for artisanal preserves on a large scale, exporting far and wide to fuel the settlement coffers.

The site’s prominent position at the border of the main town square mixes and promotes the importance of civic and industrial authority. For the owner of the factory is both the major business and landowner in the settlement. The tower allows him to overlook the community and his orchards beyond. A simple grid underpins the building's structure and the order of the process within. At once tall and lean, selling to the settlement, the factory becomes expansive and embedded as it opens to the landscape.

The small public courtyard embeds itself into the cheek of the building, a respite from the busy town square. The bridge link above frames views of the orchards as the migrant workers cross the square from their homes to the west.