Cognitive biases have cultivated the notion that humans have some privilege to position that they may exert power over other animals This exploitation is both fuelled by and fuelling global trends of commercialisation and capitalism. Even if all animals are equal, but some animals are more equal than others, how can this power imbalance be resolved?

Cows, raised and used for both their milk and meat, has been treated in such a way that they now embody the very image of produce. If this perception of the cow is to be reinvented, ingrained speciesism must give way to empathy, to the possibility of cohabitation with a species that will not be purely seen as a resource. By introducing cows into an urban context, they can be proven to live not just alongside but with humans. Through this intervention of the cattle husbandry process, the term ‘rearing’ can shift towards that of ‘raising’, for with the public engaging with this change in perception, the proposal might ultimately become a rallying point for change to the governmental policy that allows for current practices of exploitation.